Helsinki blossoms in Vallila Interior’s spring collection

Pictures of Spring collection 2010 are now available at Valliainterior.fi

Vallila Interior’s spring collection 2010, “Roots & Wings”, is designed by Tanja Orsjoki, Matleena Issakainen, Markku Piri and Zoltan Popovits.

Vallila Interior’s spring collection 2010 goes by the name “Roots & Wings”. This is a title of many meanings. Roots describe the long tradition the company has in interior design and textile retail sales. Roots also mean home, which Vallila Interior has in Helsinki. In addition to the blossoming flower prints, there are also three prints with a Helsinki theme in the spring collection. They show us Bulevardi, Sinebrychoff’s park and Valkosaari island located in front of Helsinki. These prints with the Helsinki theme are designed by Tanja Orsjoki and Matleena Issakainen.

Wings refers to travels that the designers made while looking for inspiration for the spring collection. Literally wings are shown in Matleena Issakainen’s print Lurking eagle and its colourful eagle feathers, and Tanja Orsjoki’s flying butterflies in Mon Amour print. In addition to Orsjoki and Issakainen, Vallila Interior’s spring collection is designed by Markku Piri and Zoltan Popovits.

Popovits is best known for his sculptures and jewelry that he has designed for Lapponia Jewelry, this is his debut as a textile designer. There’s a breath of Hungary in Popovits’ textiles. Markku Piri designed graphic prints for Vallila Interior’s autumn collection in 2009. Now these successful prints have gotten new, lighter spring colours. Warm, geometric patterns in his prints are like fragments of old buildings.

Printable pictures of these products:
http://www.vallilainterior.fi/image_bank -> Spring 2010.
All the products are also available for photo shoots.

Further information:
Katri Korpela / Oy Vallila Interior Ab
Tel. +358 (0)20 776 7711
katri.korpela@vallilainterior.fi
www.vallilainterior.fi

Monika Halén / Viestintätoimisto Zaraband Oy
Tel. +358 (0)9 2411410
Monika.halen@zaraband.fi
www.zaraband.fi

Image bank: http://www.vallilainterior.fi/image_bank

Vallila Interior is a family business established in Helsinki in 1935. Vallila Interior sells textiles and other interior products around Finland. In addition to the retail sales, the company also has a strong status in the interior design of public spaces, both in Finland and abroad. Vallila Interior also represents well-known international companies such as Designer’s Guild, that they represent both in Finland and in Russia. In 2008 the turnover of Vallila Interior was 38 million euros and it had about 140 employees.